history
The history of storytelling through brands: Aldasbrand brands began in 1995, 15 years ago in Bogota. Although we are very young as a company, these years we have experienced a steady growth in our quest to improve creative performance in all design areas attached to the power of the strategy.
Throghout our 15 years’ existence, we have changed, we have evolved from being a very strong player in packaging, to being a company that builds and projects strong and memorable brands through strategy. Today we have a more global view, we’ve accomplished through the challenges of our country and the regional clients.
In all these years, we’ve found a huge variety of clients: from the visionary, strategic and innovative, to those who do not believe in or refuse to, change. Those who see no difference between spending or investing in building brand value through design. Fortunately, the money of customers who underestimate the power of the brand to boost sales and build value, is shrinking.
We believe that brands are a company’s promise of value. A product or service that evokes attitudes, associations and emotions, has a value and a personality which is the reason why the consumer is willing to pay.
With this vision we have developed several projects in various industries, projects that seek to add value to brands, to increase their sales and create value through brand management.
We are a team of experts from different areas: research, verbal identity, corporate branding, packaging, packaging structure, brand architecture.
In Aldas, we believe that the value of a good strategy is represented in good ideas that inspire and surprise, ideas that move, ideas that connect with worlds and cultures.
Aldasbrand is part of the Brandgroup holding, which comprises 5 companies of communication: Discovery, The Brand Construction, Brand Experience y Be.
